If you ever thought that video was not important for your small business, think again.
Reports suggest that this year is expected that 74% of the Internet will be video content of some type and 64% of consumers are more likely to buy a product after watching a video about it.
People are watching online video daily; online video consumption has gone from prime-time to all-the-time! Online video isn’t just a form of entertainment – it also helps influence purchase decisions. Through this process, small businesses opportunities to connect with consumers through video have exploded into millions.
When people watch videos on a product or service, it is usually to find out information about a product, service or shop. That’s a great opportunity for a business of any size to connect with a consumer at a relevant and meaningful moment.
For Small businesses to be in position to create interest, they can ensure that their videos are relevant and useful by understanding their consumer’s intent.
The number of hours people spend watching videos (aka watch time) on platforms such as YouTube or Vimeo are growing on average 60% year-over-year – the fastest growth we’ve seen in 2 years – and the number of people watching online videos per day is up 40% year-over-year since March 2014. Most businesses already know why they should be prioritizing online video: because potential customers are.
Here at Sierra Productions one of the key tips that we share and engage with our clients is to identify the micro-moments where their audience’s goals and brand’s goals intersect. People come to YouTube or Vimeo millions of times each day, looking for videos that meet their needs, wants, and interests. Re-imagine your consumer’s journey and think about his or her needs and questions, and when they happen. Once you’ve mapped out your consumer’s journey, understand your place on the map and how you can participate with video.
Here’s the hard truth: There’s no way a brand or business can create all the content needed to feed consumers’ voracious appetite for video, especially on mobile devices. There isn’t enough time, money, or resources. The trick is to create content gradually and build an engaging library over time. Contact us today to get started on your video.