EST. 1993
Strategy.Media.Results.
End-to-end media solutions for organizations that need results. From strategy and media buying to content production and podcasting, we create campaigns and podcasts that perform.
Who We Are
Sierra Media Productions is a strategically led, full-service media and communications partner. We bring media placement, content creation, podcast production, and performance strategy together in one connected approach - built to grow real visibility, credibility, and impact. We don’t just chase attention or tell stories; we shape the conversation and take ownership of the results.
Founded in 1993, SMP has earned its reputation where strategy, storytelling, authority, and precision meet - delivering integrated media, content, and podcast work that drives measurable results and lasting influence.
Built before the algorithm. Building authority that outlasts it.
- Media Strategy, Planning & Buying
- Audio, Video & Content Production
- Podcast Distribution & Authority Building
- Digital Marketing & Web Solutions
- Brand Strategy & Creative Direction
- Social Media Advertising & Content
- AI Avatar Production
- ChatGPT Advertising & AI Search Visibility
1993
Established. Built on Creativity.
Driven by Results.
33
Years of media, marketing & production
$70M+
In media buy placements
10+
Key industries we serve
950+
Satisfied clients
Shaped by every shift in media and built for what's next.
Leadership
Women Leading the Way
Two generations, one family, one standard. The mother who built this firm and the daughter carrying it forward.
Founder & CEO
Monalisa Johnson
CEO & Founder
Monalisa Johnson often says she was built before the algorithm. She founded Sierra Media Productions in 1993 and has spent more than three decades turning strategy, creative, and media into campaigns that connect with people and produce measurable results.
Est. 1993Read Monalisa’s story
Creative Director & Media Strategist
Marlise Wilson
Marlise leads creative vision and media strategy across Sierra Media Productions, shaping how every campaign looks, sounds, and performs.
Alex Antevski
Editor / VFX
Alex Wiltz
Editor / Animator
Christian Foster
Visual Director, Set and Stage Designer
Denise Adams
Media Planner
Martine Charles
Communications Director / Publicist
Mark Anthony
Fractional Director of Ad Ops
Dex Williams
Video Director
Where Your Media Runs
Trusted Media Buying Partners
Case Studies
Work that moves culture.
In Production
Real campaigns.Real production.
A look at the live productions, brand films, and campaign content shot by our team.
Featured work, in motion.
Slutty Vegan
The Grio
Political
Impact
Hiram
CF (Old School)
CF (New School)
In Their Words
Why brands trust Sierra Media.
Our Values, Services, and Journey
Our Values
Our Services
- 03Podcast Distribution & Authority Building Flagship for law firms
- 07AI Avatar Production New
Our Journey
Three decades in motion.
Sierra Media Productions was founded in 1993 by Monalisa Johnson and JoJo Walker with a passion for storytelling and a belief that great production has the power to move people, shape conversations, and create lasting impact.
Over the years, SMP grew alongside an ever-changing media landscape. What began as a production company evolved into a full-service media, marketing, and communications firm, expanding its expertise in strategic planning, media buying, content creation, podcasting, and audience engagement. Through every transformation, one thing remained constant: a commitment to helping organizations tell stories that matter.
Today, that commitment spans generations. Founder and CEO Monalisa Johnson continues to lead the company while her daughter, Marlise Wilson, serves as Creative Director, bringing new creative vision to the family legacy. Together, they represent the unique blend of experience, innovation, and continuity that defines SMP.
More than 30 years after its founding, Sierra Media Productions remains what it has always been at its core: a company built on relationships, driven by purpose, and dedicated to helping clients create meaningful connections with their audiences.
That origin remains our differentiator today. While many agencies hand projects off once the strategy is complete, SMP stays embedded throughout the entire process guiding every phase from concept and creative direction to production oversight and final delivery. We believe the story and its execution are inseparable, which is why every project is led with the same level of strategy, precision, and accountability that has defined our work since 1993.
Today, SMP operates across the U.S., with key clients based in New York, New Orleans, Dallas, Atlanta, Los Angeles, and Washington, D.C. While our solutions are industry agnostic, we have delivered measurable results across more than 10 industries, including personal injury, healthcare, financial services, sports, nonprofit organizations, broadcast and streaming media, entertainment, and public affairs. Regardless of sector, we bring the same standards of excellence and strategic rigor that have built our reputation over the last three decades.
- 1993
Founded in New Orleans
Founded as a production company in New Orleans by Monalisa Johnson and JoJo Walker.
- 2001
Into marketing + media
Expanded into marketing, strategy, and media buying as the media landscape evolved.
- 2005
Rebuilt after Katrina
Rebuilt after Hurricane Katrina, expanded into New York, and entered a new era of growth.
- 2012
Purpose-driven work
Advanced purpose-driven campaigns and socially conscious marketing.
- 2020
Adapted, expanded to Dallas
Adapted during the pandemic, expanded into Dallas, and laid the groundwork for what came next.
- 2025
The next chapter
The next chapter: legacy, transition, and mentoring the next generation of leadership.
- 1993
Founded in New Orleans
Founded as a production company in New Orleans by Monalisa Johnson and JoJo Walker.
- 2001
Into marketing + media
Expanded into marketing, strategy, and media buying as the media landscape evolved.
- 2005
Rebuilt after Katrina
Rebuilt after Hurricane Katrina, expanded into New York, and entered a new era of growth.
- 2012
Purpose-driven work
Advanced purpose-driven campaigns and socially conscious marketing.
- 2020
Adapted, expanded to Dallas
Adapted during the pandemic, expanded into Dallas, and laid the groundwork for what came next.
- 2025
The next chapter
The next chapter: legacy, transition, and mentoring the next generation of leadership.
Trusted by Leading Brands
Certified + Featured
Credentials you can verify.Press you can trust.
Podcasting
Turn Your Expertise Into a Scalable Media Platform
Your podcast should do more than sit on Spotify. It should build authority, strengthen trust, expand your reach, and create new opportunities for your organization.
Sierra Media Productions helps law firms, professional service organizations, healthcare brands, and executives transform podcasting into a strategic business development, authority-building, and audience growth platform. Production creates content. Strategy creates audience. Distribution creates opportunity.
- 01
Production
Professional recording, editing, publishing, and content management built for repurposing.
- 02
Distribution & Visibility
Content repurposing, publishing, audience growth, SEO, and paid promotion.
- 03
Authority & Growth Strategy
Thought leadership positioning, content planning, brand development, and business alignment.
- 04
Studio Design & Media Infrastructure
Podcast studios, branded media spaces, equipment sourcing, and team training.
- 05
Live Activations & Event Production
Conference booths, branded content stages, live recordings, and audience engagement.
Capabilities
See the full picture.
Browse the production reel and the 2026 capabilities overview that walk through how we plan, produce, and place media for the organizations we serve.
Let’s CreateWhat’s Next.
Big ideas. Bold execution. Real impact. Book a strategy call and we will map the plan with you.
Schedule a Strategy CallA 30-minute call. A clear plan. No obligation. Prefer to talk now? Call (469) 616-3521.
Frequently Asked Questions
Answers to the questions we hear most
Schedule a Call
Schedule a strategy call.
Pick a time that works and we will map the plan with you. A 30-minute call, a clear plan, no obligation.
Before You Book
Hear it from the brands we build for.