New Marketing Trends for 2023

The heart of marketing has never changed. It has always been about promoting and selling products or services, but how you promote those products and services changes with the times.

And it changes quickly.

It’s a good idea to reassess your marketing strategy at least once a year to see how you can adjust to meet the demands of the latest trends.

The question is, what are the trends for 2023?

Livestreams and Short-Form Video

Video marketing was important in 2022, and it will continue to be important in 2023.

Just make sure you’re composing the right kinds of videos.

Live streaming is all the rage because it allows you to build closer relationships with your audience. You can host Q&As, webinars, or offer a mini version of one of your services for free. It’s a great way to have more personalized interactions, which builds immense trust with your audience.

If livestreaming is too big of a commitment, try short form videos. They are a huge trend in 2023 because they are the most effective form of video with the highest ROI. Think YouTube Shorts, Instagram Reels, and TikTok videos. It’s an easy way to dive into trending topics with the possibility of going viral, all without a ton of effort or cost.

The Podcast

Oh, the podcast. It seems like everyone has one nowadays.

When 183 million people have listened to at least one podcast, it’s easy to see why it has become such a popular marketing strategy. Podcasts can help you become a thought leader in your industry and create more personal connections with your customers.

Does starting a podcast feel overwhelming? Partner with another brand, influencer, or others in your industry instead of doing it alone. Whether you create a podcast together or you simply show up as a guest, it’s a great way to get the word out about your business in 2023.

Quizzes, Polls, Calculators, and More

We all love a good online quiz that tells us something interesting about our personality. It might be something serious, like what kind of parent you are, or something totally offbeat, like what kind of cheese you are.

It’s not just quizzes that pull at our attention. Polls, calculators, and interactive games are hard for us to resist.

Use it to your advantage. Create a fun quiz that asks for the user’s email address at the end or create a poll on your Instagram Reel to encourage more followers to interact with your brand. Not only will your audience have fun, you just may learn something about what they want that you can use to create an even better product or service.

Consistent Experience Across All Customer Touchpoints

There has always been a multitude of ways to advertise your business, but in 2023, there are many more ways to advertise. From social media marketing to email marketing, and over-the-top (OTT) advertising, it’s more important than ever to make sure your message is consistent across all marketing channels.

The goal is to create an integrated customer experience at every touchpoint. Through consistency, you can build trust, which can guide your audience from a podcast or a video to an in-person or online store and back again.

It includes knowing who to target with what message and when, but it also includes making sure your brand voice and tone are on point so your audience knows exactly who you are, no matter where they interact with your marketing.

Share Ethical Efforts

Back in the day, you just needed a great product or service to gain new customers. That’s not the case today.

Nearly three quarters of consumers think it’s important for brands to take a stand on social issues. How a company treats its employees is important among many consumers, as is sustainability, diversity, equity, and inclusion.

Don’t be shy about sharing your ethical efforts with your audience. Talk about how you’re working to become more sustainable, make your employees the face of your brand, and make it known what causes you support. The more transparent you are about your morals, the more passionate your customers and clients will become about your brand.

It’s Time to Get Together in Person

The COVID-19 pandemic forced us all to learn how to do things a little differently. In-person events went online as we all attempted to keep ourselves and each other safe.

The time has come for brands to burst out of their bubble!

After spending so much time cooped up, interacting on Zoom, we’ve all learned that nothing beats face-to-face interactions when it comes to spreading the word about your business and building trust.

You might host special events at your location, attend a tradeshow, or send a team to an industry conference. The more you put yourself out there, the more you can get to know your audience, find new customers, and learn from others in your industry.

Get Customers Involved

You don’t have to go it alone when it comes to your marketing strategy. In 2023, your audience can help, and they actually want to help!

The creator/influencer economy is booming. Take advantage of that by partnering with social influencers. Even those with small follower counts can be powerful allies if they have a strong community in your niche.

Encourage customers to share their product reviews, testimonials, photos, and videos. Create a dedicated hashtag they can use on social media to create a movement. You can also offer incentives, like discounts and freebies, to encourage your customers to share their experience with your brand.

We can help too! Here at Sierra Productions, we have over 25 years of industry experience. We know how to help you remain on the cutting edge of the latest marketing strategies, whether that involves creating a custom video animation or maximizing your reach on social media.

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