The Importance of Advertising on Social Media—Plus Tips to Boost Ad Effectiveness
Have you been tempted to give up on social media?
We don’t blame you for feeling that way. It can be very overwhelming.
There are a lot of social media platforms out there, growing your followers can be time-consuming, and posting frequently can be tiring.
Don’t give up on social media yet! We’ve got some ideas on how to make tackling social media marketing a little easier. We’ve also got some tips that can make your social media ads more effective.
First, let’s dig into the popularity of the top social media sites. Hopefully, seeing a few stats will inspire you to prioritize social media in your marketing efforts.
Facebook is the original social media giant with nearly 3 billion active monthly users worldwide. That means over 36 percent of the world’s population uses Facebook.
That’s a lot of people you could reach with your marketing efforts!
The trick to making Facebook work for your business is to remember that this platform is about conversing, discussing, and sharing. A set-it-and-forget-it mentality won’t work. Instead, try and build a community for your audience. Hold discussions, respond to comments, and send direct messages to followers.
YouTube is a wildly popular social media platform, barely trailing behind Facebook with 2.6 billion active monthly users. This platform continues to grow. It saw an increase of 4.9 percent in 2021. It’s so massive that it’s the second largest search engine after Google!
Making good videos is the first step to effective YouTube advertising, but even the most entertaining videos don’t get a lot of attention unless you put in a little extra work.
Make sure more people see your videos by:
- Crafting a clickable title
- Mentioning keywords in your videos
- Encouraging viewers to leave comments
- Categorizing your videos properly
- Using as many accurate tags as you can think of
Instagram has over 2 billion active users, which is impressive, but it’s also worth noting that 64 percent of those using the platform are under the age of 34. That makes this social media site a great choice for businesses that are trying to reach a younger audience.
The best thing you can do to drive engagement on Instagram is to create and post reels. Instagram is heavily invested in video, which means the algorithm will show a video to a larger audience than a static image.
It’s even better if you include closed captions in your video. And of course, don’t forget to use relevant hashtags for each post. Instagram recently told creators to aim for three to five hashtags per post.
If you’re searching for an even younger audience, look no further than TikTok. About 60 percent of its US audience is between the ages of 16-24. With 80 million active users, it’s a social platform worth trying out, if you haven’t already.
TikTok is all about trends, and they cycle in and out fast! Be prepared to change up your content to keep up with the latest craze, which might mean doing a dance challenge one week and eating a weird food the next.
Twitter is the most shared social media platform on traditional media channels. Just think of how many of Donald Trump’s or Elon Musk’s Twitter quotes the news likes to display.
Over 80 percent of world leaders are on Twitter. Its users are primarily male, and they make more than $75,000 per year. It can be a great place to position yourself as an expert and foster connections with other professionals.
One of the best ways to increase engagement on Twitter is to schedule and post your tweets during peak hours. Polls can also be a fun way to engage your audience on Twitter.
Pinterest has just over 478 million users, which is still a lot, even if it’s not as many as some of the other platforms. It’s also important to mention that over 77 percent of users are female. It’s a great place to be if you have a very visual brand and want to connect with female customers.
Posting often is a good strategy to increase exposure and engagement, no matter what social media platform you’re using, but it’s especially important on Pinterest. Try and pin at least five times each day, but up to 30 is even better. Just make sure you space out your pins so everyone doesn’t see all of your pins in a row.
WhatsApp kind of flies under the radar when it comes to advertising, but it has a ton of users. It has over 2 billion users, as a matter of fact. What’s even more impressive is that text messages on the app have an open rate of 98 percent, and businesses said that customers answer 40 percent of their WhatsApp messages.
Make sure you have the business version of the app to take advantage of extra features, like automated replies. That way you can provide customer support around the clock.
What About Social Media Ads?
We haven’t forgotten about social media ads!
A good marketing strategy includes maintaining profiles on social media sites that work for you, but it should also include paid advertising if you’re really serious about growing your business.
Unfortunately, many businesses try out social media advertising campaigns and are disappointed with the results, so they give it up.
The fact is, social media advertising is pretty complicated. Boosting a post and displaying an ad banner isn’t enough.
A good advertising campaign includes many components such as running A/B tests to determine which version of your advertisement is the most effective and making sure you’re correctly identifying and reaching your target audience. Certain tactics, like creating pixels in your ads that collect data, can also provide you with valuable information that you can use to make your advertising campaign more effective.
Request a Free Consultation With Sierra Productions
No matter how frustrated you feel, we don’t want you to give up! Social media can be a great way to market your business when you do it the right way.
We would love to help! Our team at Sierra Productions will work with you to create and manage a social media ad campaign that reaches new prospects, boosts brand awareness, and promotes your products and services. The best part is that we manage everything for you so you can focus on running your business.
Contact us today to schedule a free consultation and start customizing a social media ad campaign for your company!
Don’t let your competition get ahead of you – contact Sierra Productions today!
Book a meeting and let’s discuss your business needs!