Why Your Business Should Hire a Media Planning & Buying Agency
Most businesses know that they need to run advertising campaigns, but don’t really know where to start. They may know who their target market is but aren’t sure what channels to best reach them on. They may even have their own commercials produced but aren’t sure how to negotiate the best prices when placing them on various media channels or what time frame their audience will be most receptive to their message. Whether you’re interested in advertising on channels such as social media, Google, radio, television, out of home, over-the-top (OTT), influencer marketing, or are interested in exploring another channel entirely, you’ll want to connect with a media planning and buying agency.
A media planning and buying agency is a company that specializes in helping businesses plan and execute their advertising campaigns. When hiring a media buying agency, you will have a team of experts who understand various media channels and how to use them effectively to increase sales. They’ll be able to create a strategy that will help you reach your target market and be able to negotiate the best rates for advertising on any platform.
If you want to reach a larger audience and get better results, you should consider hiring a media buying agency.
Would you want a heart or brain surgeon who has just graduated from medical school or one with hundreds of operations under their belt? Media agencies have experience in media planning and negotiation as well as an understanding of proven media tactics for optimizing current campaigns or developing go-to-market approaches for new clients. The cost of engaging a media agency is offset by the savings realized when getting the strategy correct the first time and not learning what works overtime.
A media buyer and media planner can provide you with a fresh viewpoint of your marketing goals and tactics. Agencies are always negotiating media deals and are on top of the latest channels and trends. Being on the market all the time allows for a deeper knowledge of how media costs change on a daily basis. Because they collaborate with a wide range of clients in a variety of industries and business sectors, agencies have different viewpoints on how to use media advertising for different sorts of businesses. Their experiences assist them in generating unique solutions for your toughest issues as well as locating your most interested audiences through your advertising campaign.
Media planners invest years of building solid ties with a variety of media providers. The right connections can provide significant benefits to both advertisers and media buying firms, who then share them with their clients. A media buying firm may successfully access inventory from the best media outlets and negotiate the greatest pricing for its customers in both traditional and digital advertising media.
If you’re going to purchase your own media, you’re going to have a long to-do list. There’s a lot more to planning and purchasing than meets the eye. Every day, media buyers perform numerous tasks, including the following:
- Combining data from numerous sources
- Connecting with media vendors
- Media purchasing and negotiation
- Reconciling invoices
- Reviewing ratings for the various platforms
- Measuring the effectiveness of media and optimizing campaigns accordingly
5. They have access to data and resources.
The planning and tracking component of media buying is the most significant area of importance. Media planners and buyers have access to the data and technology required to target and engage large audiences at scale. Working with a competent media agency will allow you to take advantage of these sophisticated tools. As a result, your media purchases will be methodically and intelligently planned so that you can achieve your desired outcomes.
It’s impossible to overstate the importance of tracking your brand’s performance against key metrics. Getting these numbers takes time, and it takes skill to process them correctly, and if you run a business, you know how important time is. Lucky for you, media buyers are experts when it comes to ensuring that your media efforts run smoothly. Working with a media buying agency will allow you to focus your attention on the numerous things you must accomplish each day in order to operate and expand your business.
With so many moving parts, it’s no wonder that businesses often find themselves overwhelmed when planning and executing an advertising campaign. A media planning and buying agency can take care of all the details for you, from start to finish. Here are some of the media channels they offer:
- Radio/ TV Stations
- Behavioral Targeting
- Streaming Audio
1. Strategic planning
The first step in any media planning and buying process is understanding your objectives. What are you trying to achieve? Who is your target audience? Once these questions have been answered, your agency will develop a strategic plan that takes into account your budget, timeline, and desired outcomes.
2. Media research
In order to develop an effective media plan, your agency will conduct research to identify the best outlets for your message. This research includes studying your target audience, evaluating different media platforms, and determining which ones are most likely to reach your target audience.
3. Media buying
After the research has been completed and the media plan has been developed, it’s time to start buying media. Your agency will negotiate with media outlets on your behalf to get the best rates and placement for your ads.
4. Campaign management
Once your campaign has launched, your agency will monitor its progress and make adjustments as necessary to ensure that it is achieving its objectives. They will also provide you with regular reports so that you can see how your campaign is performing.
We understand that choosing a media planning and buying agency is a big decision. We’ve placed over $70M in media over the last 20 years to include local, national and international industries. We hope to put your mind and wallet at ease. Contact us today to discuss your advertising needs!
Sierra Productions is a data-driven, total market agency providing marketing and advertising solutions for businesses for over 25 years. Sierra Productions works with local, national and international clients to bring their brand goals to life and help them grow to their highest potential. Your business deserves to be seen, heard, and paid! Contact us at firstname.lastname@example.org or visit our website at Sierraproductions1.com to discuss your business needs.
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