About Us
We Architect Campaigns.
We Don’t Just Create Them.
Founded in 1993, Sierra Media Productions brings strategy, creative, production, and media buying into one connected system, so the plan behind every placement stays intact from the brief to the broadcast.
We Architect, Not Just Create
One agency. One connected system.
Great creative means very little if the right audience never sees it. So we don’t simply create campaigns. We architect them.
Founded in 1993, Sierra Media began as a production company grounded in craft, precision, and relationships that mattered as much as any technology. Over more than three decades it grew into one connected system: strategy, creative, production, and media planning and buying working toward the same objective, with one lead accountable for the plan from start to finish. Rather than handing finished work to somebody else to place, Sierra Media added strategic media planning and buying to the same system, so the strategy behind every placement stays tied to the work it was built for.
The result is a full-funnel partner for organizations that want more than an agency. Across healthcare, politics, sports, and the firm’s longest-standing specialty, personal injury law, Sierra Media has $70M+ in media placed since 1993 and has served hundreds of clients who needed campaigns that perform, not just run.
Because while the tools keep changing, the fundamentals never have. Understanding people. Building trust. Telling stories that move audiences. Strategy before tactics. That is the conviction the agency was built on, and it is why law firms and established brands trust Sierra Media to build authority that lasts. Read Monalisa’s founder story.
Leadership
Women Leading the Way
Two generations, one family, one standard. The mother who built this firm and the daughter carrying it forward.
Founder & CEO
Monalisa Johnson
CEO & Founder
Monalisa Johnson often says she was built before the algorithm. She founded Sierra Media Productions in 1993 and has spent more than three decades turning strategy, creative, and media into campaigns that connect with people and produce measurable results.
Read Monalisa’s story
Creative Director & Media Strategist
Marlise Wilson
Marlise leads creative vision and media strategy across Sierra Media Productions, shaping how every campaign looks, sounds, and performs.
Mark Anthony
Fractional Director of Ad Ops
Martine Charles
Communications Director / Publicist
Christian Foster
Visual Director, Set and Stage Designer
Denise Adams
Media Planner
Dex Williams
Video Director
Alex Wiltz
Editor / Animator
Alex Antevski
Editor / VFX
- 33Years of media, marketing & production
- $70M+In media placed since 1993
- 10+Key industries we serve
- 950+Satisfied clients
What We Value
The Standard, Since 1993
Relationships First
Technology, platforms, and trends change. Relationships last. We build lasting partnerships through trust, transparency, and delivering on our promises.
Curiosity Always
The media landscape never stops evolving. Neither do we. We are constantly learning, experimenting, and exploring new tools and ideas to better serve our clients.
Excellence Without Ego
We take our work seriously. Ourselves? Not quite as much. Collaboration produces better outcomes than competition, and the best ideas can come from anyone in the room.
Accountability
If we are involved, we are invested. We do not simply deliver projects and move on. We care deeply about outcomes, results, and helping our clients succeed.
Let’s build something that lasts
Bring us your goal and we will map the strategy, production, and people to get you there - the same standard we have held for more than 30 years.
Schedule a Call
Schedule a strategy call.
Pick a time that works and we will map the plan with you. A clear plan, no obligation.
Before You Book
Hear it from the brands we build for.