Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it’s also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and..
While it’s wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there’s lots of competition out there. Which means your website may be getting lost in the shuffle. And which also means your leads aren’t what they should be.
For instance, if you sell vegan-friendly candles, then you might check out #vegansofig and like several photos from users who also use this hashtag. By liking several posts and perhaps leaving a comment or two, users will take notice and likely go check out your own Instagram page out of sheer curiosity. This tactic is much more active than simply using relevant hashtags because your Instagram account name will appear several times in the notifications lists of people who are in your target audience.