Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it’s also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and..
You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from…
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all.
Social media users have a reputation for being a bit on the impatient side. If you’re one yourself, that probably doesn’t come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the…
Whether you’re in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet’s popularity (whereas…
LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It’s time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect…
While it’s wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there’s lots of competition out there. Which means your website may be getting lost in the shuffle. And which also means your leads aren’t what they should be.
Instagram is one of the most engaging social media platforms out there right now. Every day, tens of million photos are uploaded, and the network recently surpassed one billion users.
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience’s attention while they’re swiftly scrolling through their newsfeeds.
For instance, if you sell vegan-friendly candles, then you might check out #vegansofig and like several photos from users who also use this hashtag. By liking several posts and perhaps leaving a comment or two, users will take notice and likely go check out your own Instagram page out of sheer curiosity. This tactic is much more active than simply using relevant hashtags because your Instagram account name will appear several times in the notifications lists of people who are in your target audience.