Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts?
Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts?
If there’s one thing that’s always changing, it’s the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can’t seem to give up on. If you’re concerned about potentially driving…
Let’s see if any of this sounds familiar: your content team has just written the most amazing blog post. It’s been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you…
Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional…
If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are three ways to do it. First, personalize…
Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it’s also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and..
You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from…
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all.
Social media users have a reputation for being a bit on the impatient side. If you’re one yourself, that probably doesn’t come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the…