Case Studies

Dive into our Case Studies to see how Sierra Media Productions transforms concepts into successful projects. Each case study provides an in-depth look at our creative process, showcasing the challenges we faced and the innovative solutions we implemented. Discover how our expertise and dedication have helped our clients achieve their goals and create impactful media.

Empowering Diversity in Biopharma: A Genentech Case Study

Genentech, a leading biopharmaceutical company, sought to enhance its commitment todiversity and inclusion by attracting high-level executives from diverse backgrounds. SierraMedia Productions and Liquid Soul partnered with Genentech to create and execute targetedmedia campaigns on LinkedIn, Facebook, and Instagram. These campaigns included initiatives for Black History Month, Hispanic Heritage Month, and evergreen content under the banners of "Answer the Call" and "The Change Sequence."

Winning the Airwaves: Sierra Media Productions’ Rolein Raphael Warnock’s 2022 Senate Victory

In the fiercely contested 2022 U.S. Senate race in Georgia, Raphael Warnock’s campaignemployed innovative strategies to secure a win in the runoff election. Sierra MediaProductions played a pivotal role in this effort by executing a highly targeted African American(AA) radio strategy. This case study focuses on Sierra Media Productions’ meticulousapproach to reaching radio stations across Georgia, a key factor in mobilizing the AfricanAmerican vote that ultimately led to Warnock's victory.
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Pioneering Excellence: How Our Partnership Propelled The Law Offices of Chip Forstall to Prominence in a Crowded Market

The Law Offices of W.A. “Chip” Forstall Jr. in Louisiana is known for its excellence in personal injury law, with a strong track record of securing substantial compensation for clients. Founded on compassion and integrity, the firm prioritizes client-centric representation...

How we helped boost the CIAA Tournament ticket sales by $100k with the same budget from previous years

Step into the exhilarating world of the 2024 Food Lion CIAA Basketball Tournament, where passion for the game meets the pulse of the crowd. Spearheading the tournament's media and production endeavors, our agency was entrusted with the task of producing commercials that would...

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