Free Podcast & YouTube Audit

See what your show is really doing.

Send us your YouTube channel or podcast feed. We send back what is working, what is holding it back, and three things to do this month, measured on public data.

Free, no obligation
Public data only, no logins
Arrives by email

Offered by Monalisa Johnson, founder of Sierra Media Productions, building media since 1993.

Request your free audit

About a minute. Add your YouTube channel, your podcast's RSS feed, or both.

What We Look At

Six questions every show should be able to answer.

The questions that decide whether a show grows, answered from what your audience can already see.

01
Packaging
Titles and cover images: the two things that decide whether anyone presses play.
02
Consistency
How often you publish, how regular it is, and what the gaps are costing you.
03
What is landing
Which episodes are pulling their weight, which are not, and what separates them.
04
Discoverability
Descriptions, show notes and keywords that help the right people find you.
05
The next step
Whether each episode gives a listener a clear way back to your firm, brand or offer.
06
Presence
How your show presents itself on YouTube, Apple Podcasts, Spotify and everywhere your feed is listed.

What You Get Back

A short audit you can act on this month.

No 40-page deck. Three sections, written in plain language, sent to your inbox.

Get my free audit

What is working
The strengths to protect, so the next change does not undo them.
What is holding it back
The specific issues costing you plays, subscribers and inquiries.
Three things to do this month
Prioritized, specific, and doable by the team you already have.

How It Works

Three steps. One minute of your time.

1
Send your links
Your website, plus your YouTube channel, your RSS feed, or both.
2
We measure your show
Public data only. No logins, no analytics access, nothing to install.
3
Your audit arrives by email
Read it, act on it, keep it. If you want help putting it to work, Monalisa is one call away.

Who It Is For

Built for shows that are already publishing.

Law firms and attorneys
Your show should be building trust and bringing in cases. The audit shows whether it is.
Executives and founders
A personal platform that earns attention from the people you most want to reach.
Brands and organizations
Branded, internal and mission-driven series that have to justify their budget.
Independent creators
Growing shows that are ready to treat publishing like a business.

Not launched yet? The audit needs a live channel or feed. Book a strategy call instead and we will plan the launch with you.

Book a strategy call

Why Sierra

Advice from a team that has built media for 30+ years.

30+
years building media for law firms and established organizations, since 1993.
About Sierra
$150K → $1M+
growth in our annual contract with the Law Offices of Chip Forstall, over a 25-year partnership.
Read the case study
+$100K
in CIAA Tournament ticket sales on a budget held flat to the year before.
Read the case study

Questions

Before you send it.

Is the audit really free?

Yes. There is no cost and no obligation, and you do not need to be a Sierra client, now or later.

Do you need access to my accounts?

No. The audit is measured on public data only, meaning what any listener or viewer can already see. We never ask for logins, passwords or analytics access.

What if I only have a podcast, or only a YouTube channel?

That is fine. Send whichever you have. We need at least one of the two: your YouTube channel or your podcast's RSS feed.

Where do I find my podcast's RSS feed?

Your podcast host shows it, usually under settings or distribution. Buzzsprout, Libsyn, Podbean, Spotify for Creators and the other hosts all list it. It is a web address that often ends in .xml or /rss.

How will I receive it?

Your audit arrives by email at the address you enter on the form, so please double-check it before you send.

What happens after I read it?

That is up to you. The recommendations are written so your current team can act on them. If you would like help putting them to work, you can book a strategy call with Monalisa.