What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the industry that’s right for you. You’ve raised the capital, made the investment and hired the employees. You’ve opened your doors.
You’ve certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per week on their smartphone doing research on goods and services they’d like to buy. More than 90 percent of people who do such research will go on to make a purchase, and generally they’ll want to move fast, as in buying the thing within an hour.