Most businesses see the importance of social media but don’t have the time or the resources to conquer them all.
While it’s wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there’s lots of competition out there. Which means your website may be getting lost in the shuffle. And which also means your leads aren’t what they should be.
For instance, if you sell vegan-friendly candles, then you might check out #vegansofig and like several photos from users who also use this hashtag. By liking several posts and perhaps leaving a comment or two, users will take notice and likely go check out your own Instagram page out of sheer curiosity. This tactic is much more active than simply using relevant hashtags because your Instagram account name will appear several times in the notifications lists of people who are in your target audience.
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the industry that’s right for you. You’ve raised the capital, made the investment and hired the employees. You’ve opened your doors.
You’ve certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per week on their smartphone doing research on goods and services they’d like to buy. More than 90 percent of people who do such research will go on to make a purchase, and generally they’ll want to move fast, as in buying the thing within an hour.