What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the industry that’s right for you. You’ve raised the capital, made the investment and hired the employees. You’ve opened your doors.
You’ve certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per week on their smartphone doing research on goods and services they’d like to buy. More than 90 percent of people who do such research will go on to make a purchase, and generally they’ll want to move fast, as in buying the thing within an hour.
Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can’t seem to give up on. If you’re concerned about potentially driving away your followers with well-intentioned but poorly executed marketing gimmicks, then here are the 4 most common mistakes you should avoid at all costs:
Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there’s no reason for you to be a part of the 12 percent! Here are three tips for DIYing engaging videos that’ll win you customers without wiping out your funds.
Blogs have been around a long time, and for good reason. They’re effective channels to engage audiences through fresh, relevant content. The best way to engage audiences is by presenting the most captivating content in the most ideal way. It’s actually not as hard at it sounds as long as you follow this five-step checklist for blog perfection
Have you ever heard of the concept of split testing? Sometimes it’s called “A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has been used for decades in traditional, offline marketing.