The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience’s attention while they’re swiftly scrolling through their newsfeeds.
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For instance, if you sell vegan-friendly candles, then you might check out #vegansofig and like several photos from users who also use this hashtag. By liking several posts and perhaps leaving a comment or two, users will take notice and likely go check out your own Instagram page out of sheer curiosity. This tactic is much more active than simply using relevant hashtags because your Instagram account name will appear several times in the notifications lists of people who are in your target audience.
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