July 2024

Drive Growth by Embracing Culture in Marketing

Why Culture Marketing Matters A recent survey revealed that 66% of respondents desire a greater sense of belonging and community. By embedding cultural values into our brand messaging, we can foster this sense of connection. Here’s how culture influences advertising: Emotional Connection Culture shapes our values, beliefs, and behaviors. When commercials reflect the cultural context […]

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Harnessing the Power of Social Media Comments: How Brands Build Their Audience

Harnessing the Power of Social Media Comments: How Brands Build Their Audience The Rise of Social Media Engagement Social media has transformed the way brands interact with their audiences. What started as platforms for social interaction have evolved into powerful tools for marketing and customer engagement. Today, brands can directly communicate with their audience, fostering

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