Blog
Stories from the Sierra Media team
Meet the team, go behind the campaigns, and read the strategy that drives our work - three decades of media, production, and podcasting, told by the people who do it.
The Firm That Owns Its Client Data Will Beat You on the Same Ad Budget
Own your client records and beat the firm next door on an identical ad budget. First-party data cuts cost per lead and closes your retargeting leak.
September 17, 2026 · 8 min read
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Getting Cited by ChatGPT Is a Structured Data Problem, Not a Blogging Problem
Models cite pages they can read, not pages you flood with content. Use schema and clean passages to get quoted by ChatGPT and Perplexity.
September 15, 2026 · 9 min read
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The Firms That Keep Buying Media Through December Own the January Everyone Else Fights Over
Firms that keep buying media through December pay less per click, build January's audience early, and beat competitors who paused for the holidays.
September 12, 2026 · 8 min read
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Build Your Media Bench Before the Reporter Calls, Not the Morning After
Build your media bench before the story breaks, with ready statements, b-roll, trained spokespeople, and owned channels to win the first news cycle.
September 11, 2026 · 9 min read
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Media Strategy
Your Ad Is Not Underperforming, Your Creative Is Boring
Law firms tune audiences while the ad itself loses. Here is why creative decides your cost per case, and what to change first.
July 27, 2026 · 9 min read
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Meet the Team
Meet the Team Behind the Productions
How a production company founded in 1993 became a full-service media, marketing, and podcasting agency - and the people who make every campaign happen.
July 21, 2026 · 6 min read
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Strategy, production, and distribution from a team that has done this for more than 30 years. Bring us your goal and we will map the path.
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